Trusted by & Featured in
The Architect. The Builder. The Human.
Get to know the architect, the builder, and the human
Here's the short version.
For 25 years I've been the person brought in when systems can't afford to fail — high-traffic WordPress platforms, e-commerce operations in regulated markets, subscription engines where downtime means lost revenue. My bias has always been toward stability and long-term maintainability over clever solutions that break under pressure.
Today that same instinct shapes how I work with AI. I build RAG pipelines, automation workflows, and LLM integrations not as standalone experiments but as extensions of the infrastructure businesses already run on. The work is less about the technology and more about making sure it still works six months later when nobody is watching.
What I Do Best
- AI Architecture (RAG/LLMs)
- Solutions Architecture
- Workflow Automation (n8n/Make)
- Technical Content & DevRel
- Performance Optimization
- Technical Strategy & ROI
- WordPress Architecture & Performance
- SEO & Content Strategy
Recent Work
A selection of projects I'm proud of
Ecommerce SEO Content Pipeline Using n8n and Google Search Console
A data-driven SEO automation system built for ecommerce. It analyzes Google Search Console data, scores product-level keyword opportunities, and generates structured WordPress drafts with human oversight.
AI Customer Support Agent with RAG & Live Integration
AI-powered customer support chatbot with a curated RAG knowledge base, WooCommerce order lookup, and HelpScout escalation.
Building a Scalable AI Ecosystem for 3,000+ Active Users
Bringing production-ready LLM integration to the WordPress ecosystem for developers and content creators at scale.
Auty: 'Most Creative' Winner @ ByteDance Global Coze AI Challenge
Developing an AI companion designed to support and guide autistic individuals with empathy and specialized interaction models.
Choose Your AIdventure
An AI-powered text RPG built for the Cloudflare AI Challenge, where every scene is narrated and illustrated by the same models running it.
EnglishEdit AI: WordPress AI Tooling
Two custom WordPress plugins that power the editing and transcription features on EnglishEdit.ai, integrating OpenAI's language and speech APIs into real content workflows.
What Clients Say
“Paulo was an amazing part of our team and fundamental for helping our company grow so much and flourish as it has. We couldn't have done it without him! Would definitely recommend him to all.”
Ryan Masterson
Chief Executive Officer
GreenHat Webs
“Paulo has outstanding skills to organize and communicate demands in situations that seem absolutely chaotic. He has a lot of technical knowledge and is able to communicate efficiently with both technical and lay people.”
Gus Fune
Chief Operating Officer
Courate
Auto-advancing • Click navigation to pause
Companies I've worked with
Services
How I can help your business grow
AI Strategy & Implementation
Go beyond 'ChatGPT wrappers'. If you're experimenting with AI but unsure how to move beyond prototypes, I help you: Connect LLMs to your internal data safely. Design RAG pipelines that don’t hallucinate constantly. Automate workflows that remove manual steps from your team. Decide what not to build
Custom
Enterprise Workflow Automation
If your team is copying data between systems, sending Slack messages to trigger processes, or manually reconciling subscriptions — I can fix that.
Custom
Principal Technical Consulting
Fractional CTO or lead architectural guidance for agencies and scale-ups. I handle high-stakes decisions, performance auditing, and team mentorship without the executive overhead.
Retainer
Technical Content & DevRel
A decade of professional tech writing, applied to building developer trust. Documentation, technical guides, and community content that makes people actually want to use the thing.
Project-based
Press & Speaking
Talks, classes, interviews, and press coverage over the years
2009 – 2016
Latest Blog Posts
Thoughts, tutorials, and insights on web development and technology
WP-AutoInsight 3.3: Your Site, Your Rules
WP-AutoInsight 3.3 adds Perplexity AI with web-grounded, cited content generation — free, on your infrastructure, with your API keys. No SaaS required.
How I Automated Weekly Analytics Reporting for an E-commerce Client
A practical case study on automating weekly Google Analytics reports for an e-commerce client using n8n and AI.
Vibe-Coding: How I Built a Portfolio in 15 Minutes with AI
What happens when you describe what you want and let AI handle the rest. I built a working portfolio showcase in under 15 minutes.
The 2026 SEO Landscape: Entities, AI Overviews, and the Death of Thin Content
A strategic overview of how Google's Knowledge Graph and Gemini-powered search have fundamentally changed the rules of the game for 2026.
Content Repurposing at Scale: A Strategic Framework for 2026
Why creating fresh content from scratch is a failure of strategy. Learn how to turn one piece into a multi-channel publishing engine.
Keyword Research for the AI Era: Beyond Volume and Difficulty
How to find the phrases that drive revenue in 2026. Why we've moved from 'Keywords' to 'Intent Clusters'.
Let's Work Together
Ready to start your next project? I'd love to hear from you.
Get in touch
Have a project in mind or just want to say hello? Feel free to reach out. I'm always open to discussing new opportunities and interesting projects.
Location
São Paulo, Brazil