// wordpress services
WordPress is easy to install. Running it well is the work.
Performance, hosting, security, WooCommerce, and ongoing support for WordPress sites that have to stay fast and online.
Publishing on the web was solved decades ago. So why is your site still slow?
WordPress powers roughly 43% of the web, and it earns that position. It is a genuinely good foundation. But it ships without basics like efficient caching, and the plugins needed to fill the gaps are not always obvious or easy to choose.
Installing WordPress takes five minutes. Configuring it well takes years of accumulated judgment: which caching layer, which hosting architecture, which of those 47 plugins are actually necessary, and which are quietly destroying your database.
That gap between "installed" and "running well" is where I work.
The three symptoms I see most:
The site is slow and nobody knows why.
Pages take seconds to load, Core Web Vitals are red, and every agency that looked at it blamed something different. The cause is usually boring: autoloaded options, a missing object cache, or a theme running 200 queries per page.
The stack grew by accumulation, not by design.
Years of "just install a plugin for that" leave 40+ active plugins, overlapping functionality, and an update process everyone is afraid to run.
Nobody actually owns the platform.
The host blames the plugins. The plugin authors blame the theme. The agency that built it moved on. Meanwhile the site drifts further from healthy every month.
// the menu
Every WordPress service you are likely to need, under one roof.
From a one-off rescue to a permanent technical home for your site. Pick a service to see what is included.
Performance Optimization
Measurable speed, not promises.
A data-first speed engagement: baseline measurement, then caching strategy, database tuning, and asset pipeline fixes, verified against Core Web Vitals at the end.
What's included
- →Full performance audit with a measurable baseline
- →Page and object caching strategy (Redis or Memcached)
- →Database cleanup: autoloaded options, transients, revisions
- →Core Web Vitals report, before and after
Measurable speed, not promises.
A data-first speed engagement: baseline measurement, then caching strategy, database tuning, and asset pipeline fixes, verified against Core Web Vitals at the end.
What's included
- →Full performance audit with a measurable baseline
- →Page and object caching strategy (Redis or Memcached)
- →Database cleanup: autoloaded options, transients, revisions
- →Core Web Vitals report, before and after
Better servers, zero drama.
Move to hosting that actually fits WordPress, with a rehearsed cutover and no lost rankings. Then keep the servers tuned, backed up, and monitored.
What's included
- →Hosting evaluation, independent of affiliate commissions
- →Zero-downtime migration plan with rehearsal
- →Server-level tuning: PHP, Nginx, Redis, CDN
- →Backups, uptime monitoring, and a rollback plan
Sleep at night.
Prevention first: hardening, monitoring, and an update policy that does not break the site. And if the worst already happened, cleanup and recovery with a post-incident report.
What's included
- →Security audit and hardening baseline
- →WAF, login protection, file integrity monitoring
- →Malware cleanup and post-incident recovery
- →A sane update policy that does not break the site
Built to survive updates.
Gutenberg blocks, custom post architectures, and plugins engineered to survive WordPress updates, not break on the first one.
What's included
- →Custom block library or theme build
- →Plugin development with proper abstraction layers
- →Staging environment and update-safe deployment
- →Documentation your next developer will thank you for
A store that keeps up with the business.
Checkout performance, catalog architecture, subscriptions, and the integrations that connect your store to the rest of the operation.
What's included
- →Checkout and catalog performance work
- →Custom product types and pricing logic
- →Payment, shipping, and ERP integrations
- →Order workflow automation
Newsroom-grade WordPress.
Editorial workflows, custom fields, scheduling, and a site that holds up when a story hits the front page. Built by someone who spent four years inside Brazil's largest tech publication.
What's included
- →Editorial workflow and taxonomy architecture
- →Custom fields and preview workflows for editors
- →Traffic-spike readiness and caching strategy
- →Training for editorial teams
A technical home for your site.
Updates, backups, monitoring, and small fixes handled every week. Plus a human who understands both WordPress and your business when you write in.
What's included
- →Weekly updates, tested on staging first
- →Uptime, security, and backup monitoring
- →A monthly report in plain language
- →Priority support channel with a real person
Keep the rankings you already have.
The technical layer of search: schema.org markup, sitemaps, redirect mapping, and migrations planned so you never lose the positions you already earned.
What's included
- →Technical SEO audit and fix plan
- →Structured data implementation (schema.org)
- →Redirect and migration mapping
- →Search Console monitoring and reporting
Need AI inside WordPress?
Chatbots, content pipelines, and RAG systems integrated into WordPress and WooCommerce have their own dedicated page.
How an engagement runs.
The same discipline, whether it is a two-week audit or a two-year retainer.
Audit
Every engagement starts with measurement: performance baseline, stack inventory, database health, hosting constraints. No assumptions and no generic checklists.
Prioritize
You get a written plan ordered by impact per dollar: what to fix now, what to schedule, and what to leave alone.
Execute
Changes ship to staging first, with rollback plans. You review before anything touches production.
Maintain
Monitoring, monthly reports, and a human on call. The goal is a site you stop worrying about.
I work async-first from São Paulo (UTC-3). Structured written updates, not daily standups. You always know what is in progress and when it delivers.
Read: How I Work →The math usually works in your favor.
Add up what your current setup really costs: the managed host, the agency retainer, the premium plugins, the hours lost to a slow admin and a slower site. There is a good chance my services cost less than that combination while delivering more, because you are paying for one senior person instead of layers of account management.
Get a quoteWordPress systems that shipped and survived.
My own WordPress plugin has 3,000+ active installations and has run millions of content generation requests. These are not projected numbers. They are production metrics.
Selected work
“Paulo has outstanding skills to organize and communicate demands in situations that seem absolutely chaotic. He has a lot of technical knowledge and is able to communicate efficiently with both technical and lay people.”
“Paulo is a great sysadmin. Every website and blog that Paulo has taken care of never crashed, even during traffic spikes with thousands of visits. The main reason for keeping him was not just his technical competence, but the fact that he is one of the most reliable people I've met in my entire life.”
Companies I've worked with
Recognition & publications
- ▸1st Place, ByteDance Global Coze AI Challenge (2024)
- ▸Technical book on networking published, 4.6★ on Amazon
- ▸17,000+ developer followers on Dev.to
- ▸Lead writer at Brazil's largest tech publication (4 years)
- ▸Featured in Revista Locaweb
Common questions.
What WordPress services do you offer?
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How much do WordPress services cost?
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Can you migrate my WordPress site without downtime?
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Do you offer WordPress maintenance plans?
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Can you fix a slow WordPress site?
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Do you recommend hosting providers?
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Do you work with publishers and newsrooms?
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Should I stay on WordPress or move to another platform?
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Your WordPress site can run better than it does.
Tell me what your site does, what frustrates you about it, and what it costs to keep running. I will tell you what I would fix first, and whether I am the right person to fix it.
No sales pitch. No prepackaged bundles. You describe the site; I describe the plan.