What I Do
SEO and Site Performance Audit
Want to know why your site isn't performing well and how to improve your search results and overall user experience? An independent analisys of your site will help you to improve performance and value.
Tech Lead Advisor & Coach
Do you already have a development team and are unsure if they are using the best process/technology available for your needs? I can help train and advise the team so the technical solutions are aligned with business goals, and they are equipped to execute them effectively.
WordPress Development
I have 15+ years of experience with WordPress programming. Be it a traditional install or a fresh headless solution, I can help you deploy the fastest and cleanest site possible.
My Resume
Full Time Jobs
Technical Lead
Green Hat Web Solutions (2019 - 2023)At Green Hat, I led a team of developers and ensured that the technical aspects of projects were executed effectively. My role also involved enough technical expertise and leadership skills to guide the development process, from planning to implementation and deployment.
Technical Lead
Dijitally (2019 - 2020)At Dijitally, I coordinated a multicultural team consisting of members from different countries, developing solutions for a large hotel network in Asia and a car-sharing service. My main focus was on developing solutions for WordPress, where I worked on planning and directed a team of developers and designers on a mission to unify three different portals and execute the brand's rebranding.
Technical Lead
Pink Joint (2018 - 2019)At Pink Joint, I spearheaded the development and maintenance of an ecommerce platform for CBD-based products in Canada. Leveraging my expertise, I built robust plugins and tools to ensure full compliance with local regulations on drug sales while safeguarding customer data and the server against potential invasions and attacks.
Project and Technology Manager
Namu Cursos (2014 - 2018)Working at Namu Cursos, the first EAD website focused on quality of life in Brazil, I helped create an ecommerce to sell online courses of yoga, Pilates, and healthy eating. I also worked at Portal Namu, managing team projects involving technology, content, and audiovisual production.
Part Time Jobs
and freelancing worth of noteFullstack Engineer
Quarry (2021 - 2022)Working at Quarry, I helped the team deploy four sites using WordPress as CMS.
SEO Consultant
MLSWorldwide (2021)Working for MLS, I advised the client on SEO best practices and developed an extension for the NextJS code that allowed a better search ranking on internal pages.
WordPress Support Expert
Byte Technology (2020)Working as a Freelancer for Byte, I guided a few clients on WordPress usage.
Back End Developer
Courate (2020)Working for Courate, I developed a system integration with online store APIs (Shopify and Centra) using NodeJS, Hasura, and Serverless.
Technical Manager
BlueBus (2013 - 2015)Working as a Freelancer for the BlueBus Portal, I was responsible for ultimately managing the server system and CMS management, including configuration and maintenance of servers using AWS, implementation of scalability, caching, automatic backups, and load balancing.
HTML / CSS / JS
PHP
WORDPRESS
GIT & Code Control
NodeJS
SEO
Documentation
Scrum / Agile
PageSpeed Optimization
Python
Leadership
Data Analytics
Teacher
ComSchool (2014 - 2015)Teacher
APADI (2012 - 2013)Speaker
Campus Party Brasil (2009)Speaker
Campus Party Brasil (2010)Speaker
Feira do Empreendedor SEBRAE (2010)Speaker
Campus Party Brasil (2011)Speaker
SENAC (2009)Author
Samba : Windows e Linux em rede (2010)Clients
What Clients Say
Ryan Masterson
Chief Executive Officer
WordPress Development
via UpWork
Paulo was an amazing part of our team and fundamental for helping our company grow so much and flourish as it has, we couldn't have done it without him! Would definitely recommend him to all!!
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